The video Richness in Diversity is the 7th step in the promotional campaign Role models attract. It was designed in accordance with the goals of the 2008 European Year of Intercultural Dialogue. Consisting of three parts:

• Learning - the key to oneself and the world,
• A people from the Orient, and
• Self-image of Slovenians and willingness for dialogue,

the video promotes the key competences needed in contemporary, multicultural environment.

The video presents selected SIAE award winners who - through their own learning and/or professional endeavours for establishing opportunities for education and creativity for members of other nationalities, cultural and language minorities - paved the way for a high quality co-existence of culturally and nationally mixed communities. In addition, the award winners' life histories are complemented by an educational introduction and topical commentaries tying them together into a comprehensive whole.

The video can be used by educators, counsellors, mentors, cultural animators and others who work with people of all generations. Through the shining examples of SIAE award winners, the role of lifelong learning in raising the awareness on the importance and advantages of multicultural dialogue can be illustrated and the mutual understanding and respect for various cultures, beliefs, nationalities, languages, people and traditions can be strengthened.